"We're not seeing any slowdown in Black Friday " as a result of the big Thanksgiving turnout online, Woosley said. As of 9 p. m. ET on Friday, online spending totaled $5. 4 billion, putting Black Friday sales on pace to hit $7. 6 billion, a 22. 3% increase from last year, according to Adobe data. It would be the second-largest online sales day ever behind Cyber Monday 2018. Adobe is projecting $9. 4 billion in online sales for this coming Cyber Monday. The most-popular items being tossed into the virtual carts included Frozen 2, NERF, and Paw Patrol toys; video games "FIFA 20, " "Madden 20, " and Nintendo Switch; and electronics including Air Fryers, AirPods and Samsung TVs, according to Adobe. The E-commerce giants dominated Thanksgiving Day sales, garnering a 244% increase in sales from last year as compared to smaller retailers, which recorded sales growth of 61%, according to Adobe. Woosley estimates that consumers will spend $29 billion online between Thursday and Monday. That five-day "Cyber Week" period should account for a 20% chunk of the $143.
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